I included emojis and the phrase "llena de paz y alegría" to sound warmer and more cheerful. I consulted the Bible in Spanish that Hallow uses as authority to cite Bible quotes to ensure the quote was translated accurately and according to Hallow's brand guidelines. 

"Witness to Hope" was a prayer challenge about St. John Paul II. Since he is a beloved saint in Latin America, I emphasized this challenge is about him in the title: "Nuevo reto de San Juan Pablo II" ("New challenge about St. John Paul II"). 

I also added "llénate de amor y misericordia" ("let yourself be filled with love and hope") to inspire Hispanic users to pray this challenge.  

I used "último día" ("last day") instead of "last chance" to emphasize that that day was the last day to redeem the extended trial. I also added a gift emoji to make the title more appealing because the email would be sent out before Christmas.

(We didn't add a price because it varies depending on the LATAM market.) 

Instead of "Adviento poderoso" ("powerful Advent"),  I use "Adviento inspirador" ("inspiring Advent"), which is more descriptive of Hallow's aim with their Advent prayer challenge. "Poderoso" is also frequently used in Spanish to express strength, and does not work as well as in English.  (The content and prayer guides for LATAM are different than in the US market, this is why the copy is slightly different.)

I translate "an extra level of financial support" as "un empujoncito económico" ("a small financial push") because LATAM audiences tend to use and resonate with the diminutive suffix "-ito". In this case, we want to assure Hispanic families that we're here to help with financial support. I used "empujoncito económico" because it sounds warm, inviting, and understanding, characteristics of Hispanic culture. 

"Readiness" can be translated as "preparación" ("preparedeness"), but I thought that sounded too proper, so I used "¿Qué tan listo está mi hijo para aprender?" because "listo" is a more colloquial and simple way of expressing whether someone is ready for something in Spanish. 

"Chispa" translates as "spark," and it's frequently used in LATAM to refer to something that ignites excitement, creativity, or inspiration. 

You can access all of the educational blog posts I've transcreated for HSLDA here. 

I initially wrote these Hispanic stories in English, but when transcreating them to Spanish, I made sure to include the exact Spanish wording, idioms, and phrases that the Hispanic families used during the interview.

Click on the thumbnail to see each video. For more examples of video transcreations, click here and scroll through.